Scandinavia.
Exceptionally Delivered.
From RFP to final reconciliation, we take ownership of the destination process, anticipating what comes next, keeping every detail under control and making your job easier from start to finish.
Local knowledge is only the beginning.
Knowing a destination is one thing.
Understanding who you are taking there is another.
Every client, culture and program comes with different expectations, priorities and ways of working. Years of experience in the international meetings and events industry have taught us to recognize those differences, adapt quickly and understand what each program needs, often before we are asked.
Meet the Founder
Sterling Scandinavia was founded by Hetta Fromhold, whose career in the Scandinavian destination management industry began in 2000.
Her career has taken her from Scandinavia to the United States and back again, giving her an understanding of both sides of the relationship: how a destination operates and what international planners need from their local partner.
After 25 years in the industry, that experience and a clear vision for how destination management should be handled led to Sterling Scandinavia.
The Sterling Way
After more than two decades in the industry, we have learned that exceptional destination management is rarely about one big thing. It is about how the entire process is handled, from the first conversation to the final reconciliation. The Sterling Way brings those lessons together. It is our approach to how we plan, communicate and deliver, and the standard we hold ourselves to on every program.
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What We Deliver
Meetings & Conferences
Seamless logistics, carefully chosen venues and dependable onsite delivery.
Incentives
Experiences shaped around the people travelling, never simply the destination.
Events & Experiences
Memorable settings, local character and the details that make an evening feel exceptional.
Destination Management
The planning, coordination and local expertise that holds everything together.
Scandinavia, Our Home
Sweden. Norway. Denmark.
We know these destinations because we work across them and understand how programs actually come together on the ground.
The right destination depends on more than what looks good in a presentation. Season, group profile, logistics, budget and the experience itself all matter. We bring those pieces together to recommend not simply where to go, but how to make it work.
Let’s Talk Scandinavia!
Have an RFP, an idea or simply a question about what might work? Get in touch. We’d be happy to hear what you’re planning.
